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Grand Opening South Korea: Starting the Next Chapter of a PM Success Story

Published: 31/01/2019

No matter where in the world – PM-International events are always spectacular. Combined with the fresh spirit of a new beginning, it’s a recipe that’s bound for success. Latest example: The Grand Opening of PM-International South Korea on Friday, January 25.

After the market pre-launch in 2018, sales figures have skyrocketed from 0 to 3 million points in only 10 months. A meteoric rise calls for a stellar celebration. The event took place in the prestigious Grand Hilton Seoul, counting 1,800 guests, Team Partners, and top leaders from all over the world honoring this milestone. With 1 million turnover generated from FitLine product promotion sales in one day, the Grand Opening set a PM world record. The total sales turnover amounted to well over 1.7 million points.  

On stage, PM-International Founder and CEO Rolf Sorg made it unmistakably clear that the rise of PM-International in South Korea is only just starting: “This is the moment we’ve all been waiting for. Congratulations! Today means officially ‘Day 1’ for Korea, the Grand Opening! I would like to thank you all for an enormous effort, unparalleled in the PM-International history thus far!”


Mindset: Break Your Limits

The entrepreneurial spirit during the whole event was unparalleled. As PM-International APAC Manager, Marcus Sandström, puts it: “The atmosphere here in South Korea is unique in the APAC countries, and also in the world. We’re very excited to soon become market leader in this key market.”

One thing is for sure: PM-International’s vertical take-off in South Korea could not have been possible without the hard work of hundreds of Team Partners, that have been putting the pedal to the metal since day one. As always at PM-International, outstanding commitment is rewarded. The recognition of 158 top-selling distribution partners had the walls shaking with excitement.


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No doubt about it: The South Korean Team Partners are ready to break their limits! Subsidiary Manager Alex Oh is confident too: It is a great honor to experience this moment with the Team Partners. We all invested a lot of time and energy to make this moment as memorable as possible. Now we’re ready to fully start this venture and take the South Korean dietary supplement and cosmetics market by storm. Furthermore, in order to accommodate our market’s needs, we will open up an additional Direct Sales Center in South Korea’s second-largest city, Busan, in the very near future.”

With a soaring direct sales industry and incredible economic development, the South Korean market is a huge stepping stone for PM-International’s rise in the Asian-Pacific markets. The national GDP escalated to over $1.5 trillion in 2017, ranking 12th in the world with a per capita income of $38,000 per year. The direct sales industry generated over $17 billion in 2017 with wellness products (45%) and cosmetics and personal care products (26%) making over 2/3 of the market.


What’s the formula to success on the Asian-Pacific markets?

Premium products, “Made in Germany”, and regular, independent product inspections by German TÜV SÜD ELAB: PM-International ticks all the boxes when it comes to Asian consumer demands. The numbers speak for themselves: In the company’s top-selling Asian markets Hong Kong, Japan, and South Korea, sales figures as well as the number of distribution partners and customers have doubled from 2017 to 2018. With market entries in Indonesia and Vietnam scheduled for this year, the rapid development shows no sign of stopping.